THE FOODARY, DERRIMUT VIC
The Foodary in Derrimut is the second project we have worked on with Caltex, following the successful launch of The Foodary at Altona North earlier this year.
While offering all the essentials needed to keep moving when on the road, such as energy drinks, phone chargers, snacks and automotive products, the newly opened store has put the focus squarely back on service and the changing needs of Australian consumers.
“Our customers have been telling us that service stations have forgotten about service and we have been listening,” said Helen Moore, Caltex’s General Manager of Convenience Development.
“We also know that a good bathroom on the road can be few and far between, if available at all. It’s why we’ve taken a leap with this new store and enlisted the talents of Alisa and Lysandra, best known for their bathroom designs when they won The Block in 2013, to design bathroom and shower facilities that will change customer perceptions of what to expect when they visit this store,” Helen said.
With this project we have used modern design features such as forest greenery to create a fresh and inviting feel aimed at encouraging customers to take the time to relax and enjoy all that The Foodary offers. The bathrooms and showers are the centrepiece of this, bringing Scandinavian interior design elements that are very different to what you would expect to experience at a service station. We are proud to have worked with Caltex on this project – the new store shows how interior design can be used to improve the customer experience and will challenge perceptions of what to expect in this part of the retail sector