No matter how far we’ve come we never forget where we started from. 

There are days where others remind us by asking us about our success and how we made it happen, and there are days where we can’t help but reflect on it ourselves.

deccreatives-0598

We’re still the twin sisters with the humble beginnings. Where we are now is not where we set out to be, and there is magic in the surprises of life. It’s the reminder that unexpected opportunities can cross your path, and you have the ability to grab them and shape them exactly the way you want to.

For us this unexpected opportunity was more than just appearing and winning on Network Nine’s renovation show ‘The Block’. Whilst everyone sees this as the actual success, we know that our personal win was to be given the opportunity to discover our true passion. We were both already enjoying highly satisfying careers in the South Australian police force and tracking well into our 7th year. After appearing on the show, we knew that life was taking a different trajectory and we could not deny this new direction. After the show, we returned to the force for one shift and knew at that point that it was time to hand in our badges. It was at that very moment that we decided to take the plunge.

deccreatives-6148

Taking the plunge is a physical action (you resign, you start a business, etc.) and largely an emotional action. It’s like diving into a rabbit hole head first; you won’t do it unless you’re emotionally ready to leap forward, and taking this leap means you consider everything that meets you along the way, the triumphs and the challenges. These triumphs and challenges led us to build our dream squad, embrace our passions and begin to showcase our life and career through beautiful visual content and creative ideas.

Learning how to run our business meant we had to delve deep into creativity and by this we are not referring to our interior design work.
Developing quality visual content that showcases our portfolio and our life has been a key aspect in helping us tell our story and promote our business effectively. It allows us to showcase our client work, share our brand collaborations with our audience, allowing them to follow our story and engage with us in real-time. Our content is largely visual so photography is the primary tool we would recommend that any business start-up should truly embrace. Aside from fulfilling key business goals, it allows us to capture and share parts of our personal lives, which helps us build a truly real and authentic brand.

Taking the plunge and delving into your own pet project isn’t as daunting as it seems when your passion drives you forward. From there, turn your focus to these elements while building your new business empire!

deccreatives-7081

Take advantage of all your social channels, there is so much you can do, in a variety of ways, across all platforms. For example, we find success in:

-Using Facebook to focus on content that represents your brand values and personal passions to allow you to welcome your followers into your life and journey – connection is everything!
-Using Instagram to demonstrate and maintain an ethos of creativity, aspiration and continuous reinvention through quality imagery and variation.
-Or amplifying your content on your personal blog and/or website to demonstrate your passions, interests and key motivations through storytelling.

Develop your style, and don’t let anyone change it, particularly when it comes to visual content that showcases your portfolio – high quality visuals and an eye for detail are the key to success! And don’t forget to make it consistent, this is what builds your brand and signature style.

Disregard the critics; everyone has an opinion, don’t be swayed by it

Check the fire in the belly; some days can get tough, make sure your fire is burning – at the very least ensure you have your pilot light on as it will carry you through the bumpy times.

Drop the regrets; they never serve you. Learn from your mistakes and see them as blessings in disguise.

Are you thinking about launching a new career? Or starting up the dream job? Just like us, you can also take the plunge and turn your passion into a career with the help of Canon: canondreamsquad.tumblr.com. Enter today for your chance to win camera gear, lessons with pro photographers and a trip to Hawaii!

Taking the plunge is scary but also very exhilarating. Once you do, everything is amplified. It’s where life truly meets you!

“Learning how to run our business meant we had to delve deep into creativity and by this we are not referring to our interior design work. Developing quality visual content that showcases our portfolio and our life has been a key aspect in helping us tell our story and promote our business effectively.”

A&L_Signature_Black